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When you first started setting up a business, you may have literally begun from the ground up, using nothing but cheap signs and flyers. Now, though, you might be ready to move on to more sophisticated promotional advertising products. These products actually have several advantages over basic things like business cards and flyers, and here are just a couple of reasons why.
For one thing, many of these items are actually practical, and they give people a real reason to keep them around. If someone gets your business card and isn't immediately interested in what you're offering, he is probably going to either stuff it in the back of his desk drawer or simply toss it out. If, on the other hand, you offer free pens, coffee mugs, mouse pads, or other things that people use on a regular basis, then you might end up sticking around for longer.


hat particular practical product will stick around the home or office, and your potential customer might pick it up and call you someday down the road when he decides he actually needs whatever you're selling.

Also, products like these are often passed from one person to the next more readily than something like a business card or flyer would be. Think about how many places a pen with your name and number on it could go in the course of a month. Even larger items like hats and coffee mugs might get passed on from parents to children who are moving away to college or even picked up in a garage sale. All these things help disseminate the word about your company in an effective and unpredictable manner, and they keep your name out there and may win you customers that you never even thought of before.